Selling in Asheville’s real estate market can be a challenge, but it doesn’t have to be. We stand by your side throughout the entire process of selling your house. We want you to earn maximum value for your property.
We discover and emphasize the strongest aspects of the house. Each of our listings include professional photography and, in certain cases, even include aerial photographs of the property.
Setting the Price
Often, the biggest fear associated with listing your property is setting the price. If you list the property too low, you could leave money on the table. If you list the property too high, it could sit on the market for months. We can help you with this step by working together to determine an honest price range the market will support for your home. But ultimately, it’s your asset and the final decision on the listing price is yours to make.
To help you, we find the most relevant comparables (or “comps”). Comps are one of the most effective measures to determine the current market value of your home. They contrast criteria from recently-sold properties in a neighborhood, such as sale price, age of house, size, and square footage. But we don’t stop there. We moved to Asheville because we fell in love with it. So we understand the uniqueness of Asheville’s different neighborhoods. By surveying MLS records and studying aerial photography we can dive deeper into the property’s value.
Marketing Your Home
Effective marketing is getting the right message in front of the right audience. Effective real estate marketing is getting information about your house to the appropriate demographic. In a seller’s market our marketing can lead to higher prices. In a buyer’s market, our marketing effort can be the difference between a sold house and an expired listing.
In order to best serve our clients, we do it all: brochures, custom booklets, email marketing, online marketing, social media. We work to inform the proper buyers about your property. The majority of home buyers start their search online. We have a fully integrated MLS search function on our website that populates the popular real estate search directories. We have built and maintain an extensive network of real estate agents with targeted email campaigns.
With innovative marketing strategies, tenacity, and constant analysis of current market trends, we are able to provide accurate value and develop targeted marketing strategies for each listing in order to maximize exposure.
Keeping You in the Loop
We appreciate that selling your home is a big step. We want to provide all the pertinent information so you can make a wise decision about selling your house. Effective market analysis and research is an ongoing, thoughtful process that we will monitor every step of the way. Twice a month you will receive an analytics update. Our analytics will cover the amount of people who have visited your home as well as the online reach of your property (including MLS, Trulia, Zillow).